The colourful clip, which features Tracina singing alongside dancers, surveillance cameras and the returning Big Brother fish, prompted some social-media commenters to wonder whether artificial intelligence had been used.
Network 10 has since told PEDESTRIAN.TV that the promo used CGI backgrounds, while the performers were real and Tracina really sang.
Viewers Put The Promo Under The Microscope
The ad is deliberately glossy and surreal, so it did not take long for comments to focus on the animated-looking backgrounds and fish. One commenter questioned whether the goldfish had received an AI makeover, while another said the possibility would put them off watching.
Those reactions were speculation from viewers, not evidence that AI was used. The network’s explanation is that the footage combines a live cast of performers with CGI used to create Big Brother’s heightened world.
Mel Tracina Is Very Much The Real Deal
10’s spokesperson said the promo features the host, choreographed dancers and performers, stressing that both the people and Tracina’s vocal performance are real.
CGI was used to make the world around them feel bigger and stranger, which is a fairly on-brand place for Big Brother to land. Cameras watching from every direction, a fish in the mix and Mel singing her way through it all were always going to invite a few double takes.
The chatter has arrived amid wider viewer conversations about AI usage on Australian television. In this case, though, the network has directly identified CGI, not AI, as the tool behind the backgrounds.
Big Brother Australia returns to 10 in October.
